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Meta Static Image Ad Specs

Meta Image Ads combine a compelling single image with engaging ad copy and a dynamic headline to create a clear and impactful message. This streamlined format cuts through digital clutter, capturing attention and driving engagement.

Ad Specs for Image Ads

Design Recommendations 

Please upload the highest-resolution image that meets the ratio requirements. There is no maximum resolution (300 dpi).

  • File Type: JPG or PNG 
  • Ratio: 1:1, 1.91:1, 4:5, 16:9, 9:16
  • Resolution: 
    • 1:1 ratio: 1080 x 1080 pixels
    • 4:5 ratio: 1080 x 1350 pixels

Text Overlays (Text on Image):
Please note that images with text covering more than 20% of the entire asset may experience reduced ad delivery and are not recommended.

Text Recommendations

  • Primary Text: 50-150 characters
  • Headline: 27 characters

Text that exceed the character recommendations above is permitted, but please note that they may be truncated. 

Technical Requirements

    • Maximum File Size: 30MB
    • Minimum Width: 600 pixels
  • Minimum Height:
    • 1:1 ratio: 600 pixels
    • 4:5 ratio: 750 pixels