How GDPR Will Impact Your Programmatic Process

Written by Holla Koala | Sep 15, 2019 3:21:22 PM

GDPR – An Overview:

Every few years, the ad tech landscape experiences a level of disruption from technological innovation or policy changes.

Editor’s Note: The general data protection regulation (GDPR) has been years in the making and will transform the relationship between publishers and advertisers within the ad tech space. It’s coming into force on May 25th, 2018: is your company compliant?
May 25th, 2018 marks that change with the newest iteration of the General Data Protection Regulation (GDPR) being enforced by IAB Europe.

 

Working with our clients in an open and transparent way with programmatic advertising has never been more important, especially with GDPR looming in the near future.

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